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Investing in marketing is about more than money.
When it comes to getting the most out of marketing, it starts with ensuring the right level of investment. Whether that is an investment in people, of time or of budget; you only get out what you put...
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How to set a Marketing Budget
Unfortunately, most companies under spend on marketing budgets, thinking that by allocating less money—they are saving. Marketing should be viewed as an investment that has a direct impact on your...
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Microsoft Dynamics Convergence 2012: Customer Excellence Awards-Nominations...
The Customer Excellence Awards recognize, honor, and celebrate customer organizations that are achieving outstanding success with their Microsoft solutions. There are nine (9) categories this year,...
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Partners: Get the most out of Convergence 2012
Now is the time to start planning for Convergence 2012 in Houston, Texas. It will be the best opportunity for you to get a firsthand look at the latest innovations and re-connect with your customers....
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Is experience a barrier to innovation?
In my line of work, I am lucky to be surrounded by many incredibly talented and experienced people. As we collectively face a changing business environment, I've been wondering-do we let our experience...
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A Marketing Plan is not necessarily a Marketing Strategy…
...and one without the other is waste of time.All of us recognize the ever increasing pressure to drive tangible return on marketing investments; and rightly so. You should be able to link your...
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A quick note on the importance of Nurture Marketing
Many companies do a good job at generating leads - attracting prospects to a Web site or tradeshow booth, buying lists, etc. The problem is that most new leads are not yet ready to engage with a sales...
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Advanced Marketing Made Simple: Marketing Automation as a tool
Most Marketers realize the importance of utilizing a CRM system to improve sales and marketing effectiveness. Effectively managing relationships on a 1:1 basis is the lifeblood of your business.The...
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German Partner Generates Leads with the Microsoft Dynamics Marketplace
When it comes to generating leads and helping to fill your pipeline, the Microsoft Dynamics Marketplace offers a great opportunity to expose yourself to opportunities 24/7 simply by profiling your...
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Part 1 of 3: Defining your Company in Marketing Terms
This blog is the first in a three part series on "Defining your company in marketing terms". Over the course of this series, I will cover tips on how to define your services, differentiate from your...
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Part 2 of 3: Defining your Company in Marketing Terms
This is part two of a three part series on "Defining Your Company in Marketing Terms", you can find the first part of the article HERE >>CREATE A VALUE PROPOSITIONA good value proposition is a...
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Part 3 of 3: Defining your Company in Marketing Terms
This is the third and final part of the "Defining your company in marketing terms" series, you can read Part 1 here and Part 2 here.In this blog, I will touch on tips to help develop credibility and...
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Top Tip to Boost your Sales Pipeline
They say that timing is everything-it's especially true when it comes to marketing and sales.According to Brian Carroll, CEO of InTouch and author of Lead Generation for the Complex Sale, up to...
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Pinpoint versus Microsoft Dynamics Marketplace: What’s the difference?
I am asked (with surprising regularity) to explain the difference between Microsoft Pinpoint and the Microsoft Dynamics Marketplace. I thought I would take a moment to provide a brief (and hopefully...
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Making Content your King. Interview with John Gravely, ClickDimensions
Content Marketing, while nothing new, continues to elude many marketers due to the misconception that it is expensive and complex. The truth is that it doesn't have to be! John Gravely,...
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Get Connected for all the Hottest WPC News
We are planning a robust program that will ENERGIZE and strengthen our partner community and EDUCATE you on current market shifts and the impact on our vision, strategy and roadmap, highlighting how...
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Help generate leads by improving the effectiveness of your online presence
Generate leads by increasing the effectiveness of your online presence with the Digital Marketing Program.Want to make your website work harder for your business? By signing up for the Digital...
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Marketing Tools & Resources for Microsoft Dynamics Partners
As we move closer to the end of the financial year, now is the time for those of you operating on a financial year to begin planning for FY13.To help you, Microsoft provides access to a range of tools...
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Top Tips for New Microsoft Dynamics Partners
If you're a newly recruited Microsoft Dynamics partner, your Partner Account Manager would have provided you with more tools and resources than you can shake a stick at.But when it comes to making...
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NEW TOOL:Practical, simple, customized marketing support for partners.
Would you like help developing a strategic marketing plan for your whole business, not just campaign templates? Do you want help from Microsoft, but don't want to spend hours searching online for what...
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